ENSCI - Les Ateliers

360 Design Studio

Director: Bernard Moïse
Assistant designer: Patrick de Glo de Besse
Administrative assistant: Anne-Sabine Henriau

Design Standpoint

The idea of thinking of the industrial process as a cycle, like an ecosystem, and no longer in linear fashion is not, at the beginning of the 21st century, a utopian or marginal idea. It is not only question of developing a more ecological approach, but of participating in an industry which is responsible, which has a future. The designer can tackle industrial design with strategic vision and rethink the production process. This concept of design means being able to play a major part in the history of a product and to change the basis of production, made fragile by the present juncture. A reworking of industrial logic means redefining the concepts of object and of service with regard to new uses, technologies and their life cycle. A designer can integrate new methods of approach - a transversal analysis of use, trends in way of life, technological innovation, and environment, as well as questioning codes and methods of assessment. The designer’s expertise resides in his/her ability to choose the tools best suited to a given situation, a particular product or service.

Teaching content

Projects are developed in two distinct stages:

  1. Analysis and culture of theme Even before taking up a pencil to draw, students will study the context and deal with all the cultural, historical, technical and social data. This essential input broadens their knowledge. With these new acquisitions as well as learning to step back from the subject, students develop a critical and constructive view of how to treat projects.
  2. Conceiving the project Students position themselves and anticipate new types of behaviour in society, industry and culture by forward thinking about the world of the product and brand (existing or to be created). They ask themselves about economic challenges and sustainable development. The responses can be very open, way beyond the manufactured product – designing services, areas and spaces, a range of products. Students develop an ability to do formal and functional research in the form of an “ideas notebook” (rough drawings, sketches). Making presentation drawings, 3D images and models help them to confront the complexity of an idea and of its representation.